It's easy to get excited bringing brands to life via animating their logos and iconography. When the folks at Media Cartel said their rebranding was centered around the concept of "inevitability," I knew we had a motion design winner.
After several ideation talks, we landed on a concept of falling dominoes, with a perspective shift transforming into the final reveal. I knew timing and easy was going to be an essential component to conveying "inevitability," with the entire piece as an increasing sprint to a satisfying conclusion.
After several ideation talks, we landed on a concept of falling dominoes, with a perspective shift transforming into the final reveal. I knew timing and easy was going to be an essential component to conveying "inevitability," with the entire piece as an increasing sprint to a satisfying conclusion.
