YouTube is always evolving, and the larger the channel, the more effort goes into fine-tuning engagement.
The producers of React—a brand and channel with over 20 million subscribers and multiple weekly uploads—wanted to spin off their Kids React content into a separate channel with its own branding and graphics.
Brought on as a motion design expert during the concept phase, I worked with producers and the in-house graphic artist to shape the theme and tone. My role was to create a package of responsive .mogrt templates, giving editors flexible, high-quality motion graphics tools.
